Everyday Umami Greatness, Here to Stay

You asked for it. We kept selling out of it. So we made it permanent.

White Magic is the seasoning you reach for when you want your food to hit harder.

Garlic. Onion. Porcini. Buttermilk. Tomato. Carefully layered to deliver one thing— deep, rich, savoury flavour.

This rub doesn’t shout—it settles in. It works its way into your food, building flavour from the inside out.

The porcini and tomato bring natural umami depth, while the buttermilk adds a smooth, creamy richness. A balanced touch of sweetness and salt helps everything caramelise perfectly over heat.

It’s clean.
It’s bold.
It makes food taste bigger.

Built For

• Grilled chicken
• Pork chops over charcoal
• Game-day wings
• Cast iron potatoes
• Late-night burgers

If it’s hitting heat, White Magic belongs on it.

Ingredients

Sugar, Salt, Garlic, Buttermilk Powder (Milk), Pepper, Porcini Powder, Tomato Powder, Granulated Onion, Ground Mustard

CONTAINS: MILK